Hite (하이트) beer
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Hite, a 4.5% ABV beer, is the top selling beer in Korea. Hite lager is golden in colour, styled upon traditional European and American lagers. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. Hite Brewery Company Limited is headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. [http://en.wikipedia.org/wiki/Hite] |
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Episode 03
Dinner at a restaurant, after moving Young-Mi to her new apartment upstairs from Woo-Jin’s photography studio, features Hite labeled bottles. |
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Exfeel (엑스필 에스) is a 4.0% ABV light beer targeted at young drinkers. |
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Episode 14
At the MBS production team karaoke night’s to celebrate improved ratings for Eve’s Morning, a Hite Exfeel bottle gets featured placement on Sun-Mi’s table. |
